Motivated with this principle, Radiohms Agencies Limited (RAL) is one of India's largest Channel Distribution Company that also extends to SAARC Countries such as Sri Lanka, Pakistan, Nepal, Bangladesh, Bhutan & Myanmar. Established in 1973, RAL made ground breaking accomplishments in the field of sales, marketing and distribution of FMCG brands. Our specialized and highly skilled professionals have set high standards of service, by delivering quality products to the end consumer. Today, We cater to more than 500,000+ retail outlets and 100,000+ whole sale outlets across the country, encompassing from the smallest village grocery shop to mega lifestyle chains and hyper markets in metros.

India is currently dominated by the mass market. In 2007, almost half of the retail market was in rural India consisting of 720 million consumers across 627,000 villages. 17% of these villages account for 50% of the rural population and 60% of the rural wealth. It is noteworthy that a share of the rural market is increasing by almost 5% every 8-10 years This implies reaching out to almost 100,000+ villages to address even 50% of rural opportunities.

Further, India is one of the most fragmented and price sensitive markets in the world and is spread over 12 million outlets.

To cater to these outlets RAL has relied on price, positioning, logistics and market intelligence. In addition, RAL has developed a robust manpower of 1000 field force which is directly in touch with the market. Furthermore, we have strong logistics and IT to cater to our varied formats.

Currently, only 3% of the retail sector is organized, and the remaining 97% is still unorganized. It is anticipated that the organized sector will be able to reach 10% market share by 2010. Thus, to capture the retail market in India, a very strong and robust distribution network, which is RAL’s strength, is required.

It is forecast that the organized retail will cross 1,000 billion INR mark by 2010. RAL is geared up for the challenges ahead. We have developed our credibility by breaking into the portable energy market in the 1970's. In the 70's our competitors Eveready enjoyed a 100% market share. Today, Nippo batteries, an RAL product, give Eveready, a run for its money, as we enjoy 32% of market share.

Another noteworthy fact is that RAL has 2500 small vans which go into the remotest and smallest hamlets where there are no shops or retail outlets. This is because Radiohms Agencies Limited has industry veterans on its rolls, who understand the complex Indian market and the needs of remote and smallest hamlets as well as mega lifestyle and hyper bazaar chains.

Finally,RAL has globally been dealing with multi national companies such as Japan, Sweden, US, UK, Germany, China for the last three decades and understands their needs. We are thus able to bridge the gap between the multinational and the local shopkeeper.