RAL .::. India's largest FMCG Company

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At RAL, Information Technology (IT) gives the keen competitive edge to our business evolution. In our Fast Moving Consumer Goods (FMCG) industry, IT streamlines our widespread supply chain network of dealers and retailers, and ensures that real time information, which is crucial for planning and decision-making, is available at all times.

RAL also continuously upgrades its technological foundation. From distributed and unconnected systems, it has evolved into a centralized and integrated architecture, riding a successful change management process. A crucial component of RAL’s IT infrastructure includes Enterprise Resource Planning (ERP), which is customized to serve our dynamic needs.

The following are the striking characteristics of our ERP:

It is applied to all our business functions under different modules.
It improves business processes, enforcing policies and control exercises.
It dynamically modifies the Government's control announcement for business, manufacturing, import, export and taxation functions.
The All-India operation connected to the head office data server enables point-to-point business information.
Quick, accurate and authentic information ensures better management control and fast business decisions.
Structured work and work plans through ERP reduce procurement time and cost, and provide optimized inventory carrying cost.
Methodology to increase productivity and profitability is enforced and modified from time to time, based on relevant information available.

The modules covered under the ERP operations include:

Engineering & Development - Planning
Purchase - Imports
Stores - Excise
Production - Quality Control
Sales & Marketing - Customer Support (Servicing)
Human Resource Development - Personnel
Finance & Accounts - Costing
Administration - Exports merchandise

Hence, RAL's sound and up-to-date technological foundation is seminal to optimizing the company's efficiency and speed!