RAL has been dealing with multi-national companies from Japan, Sweden, US, UK, Germany and China for over the last three decades.

It is never easy to be one of India's largest Channel Distribution Company of international brands. At RAL, we have our task cut out in maintaining our brand equity covering many such names. And we like it this way. Currently, RAL is into the distribution of four categories of highly durable and customized brands.

Creating a brand in a fragmented and a price-sensitive market calls for great planning and strategy. The Indian market is spread over 12 million outlets, of which 95% are smaller than 500 sq ft., while the highest number of outlets is seven per 1000?

We work with world class business brand-partners in the following areas:

Matsushita, based in Osaka, Japan is a world-renowned company and makers of the Panasonic brands of high-end electrical appliances. It also provides technology for our range of Nippo batteries.

The American Safety Razor Company makes Glide, a complete range of blades and razors for both men and women. A leading name in wet shaving, industrial and medical use, it is recognized for its quality and look. Our Glide products are brand stories in themselves.

Luv N' Care Ltd (LNC), USA, manufactures the world-renowned 'Nuby' range of infant care products. LNC has always aimed to make the safest and most user-friendly options in the world that are easily accessible to the customer.

Lest we forget, our strong Logistics, Marketing and Information Technology, to cater to such varied brand new business formats like B2B Outlets and E-Retailing, are gaining position.

Quality Brands help us with the Marketing Edge. In the words of our chairman R.P Khaitan, "We speak the language of the multinational brands we represent and we have been able to painstakingly and effectively bridge the gap between the multinational and the local shopkeeper. It is something no one can take away from us.”